Marketing
with Renaissance Library Products
If you sell any products or services to libraries - such
as:
Books and periodicals
CD-Roms and Software
Audio and Video
Equipment and furniture
Supplies
Database services
Internet and Online
Consultancy and other services
- Then the beautiful products in the Renaissance Library Collection can help
you with your marketing.
This is because they have been designed specially for librarians, information specialists, book lovers and bibliophiles -
by people who also have a deep love for libraries.
Not many products are designed specially for this highly educated group,
and our unique and highly individual products are truly loved by the people who buy
them.
If you are in the business of supplying goods and services to these individuals,
this gives you an unusual and very exciting opportunity.
Everybody loves to send and receive cards - on their birthday, at Christmas,
or as a thank you
Everybody uses a calendar, both at home and in the workplace
Everybody likes to decorate their wall spaces with something beautiful -
at home. and in the library or office
Everybody likes to receive a gift
Just look at this testimonial:
"Just a short note to tell you how positively lovely all your
calendars, cards and
posters are. I have ordered calendars for myself and friends, posters
for our library,
and greeting cards to use for special business correspondence. The cards
never fail
to impress. This is such a wonderful idea ... Do keep up the marvelous
work!"
Mark Y. Herring, Dean of Library Services, Dacus Library, Winthrop
Univ., SC
So here's your opportunity
Here are some of the ways in which you can use the products in the
Renaissance Library Calendar in your marketing to libraries, librarians,
information professionals and book lovers:
* Customize the Renaissance Library Calendar with your own logo and
contact details, give it to your customers and occupy their wall
space for a whole year or more with your advertising message.
* Send your customers handwritten Renaissance Library greeting or note cards
on a regular basis. Impress them with these wonderful library images and
with the attention you are seen to be giving them.
* Give them some of the high quality prints and posters we
produce. Your customers will value them as unique and thoughtful
gifts, which they can use for their home, office and library. You
will be a supplier that truly stands out from the crowd.
* Use any of our products as high quality
giveaways at the next trade show or exhibition you attend. Ensure
that your expensive stand gets a stream of visitors, by offering them
something they value and desire, something that really stands out from
the usual run of free giveaways. They will bring you:
ˇ Guaranteed visitors at the trade show
ˇ The chance to convert visitors to customers
ˇ A constant reminder of your company for a whole year or more
ˇ All for the cost of a normal brochure or less
Just remember, our superb products only cost a few dollars each, if you
order them in bulk - and they will give you a great chance of winning a
customer for life.
What's a few dollars, when you compare it
with the lifetime value of each of your customers?
If you're interested in learning more about the opportunities of using
the products in the Renaissance Library Collection as part of a
successful marketing campaign, contact us by email: info@isim.org
or call at +46 8754 1555
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