advertising

8 Powerful Benefits of Advertising with Calendars Here are 8 major reasons you should consider advertising with calendars: 1)Calendars give you year round exposure - and more Calendars keep your name in front of your customer every hour of every day for a complete year. Calendars help create a "buying habit," cementing customer loyalty to your company. They let your customers know - Who you are Where you are How to reach you How much you value their business And many customers keep their calendars even after the year has ended - for the pictures, for reference to records, for recipes, etc 2)Calendars are precisely targeted, not like most advertising Calendars give you much more control over costs and targeting than other forms of advertising. There is no wastage, because you can decide exactly who gets a calendar - Customers - the first priority Prospects - people you want to do business with Contacts in places you want your calendar to be seen - e.g. your accountant's, doctor's or lawyer's office Suppliers 3)Calendars give constant message repetition Most forms of advertising give you a single shot for your money. Many people need to be exposed to your message up to 7 times or more, before the message is received clearly and understood. Calendars come built in with the necessary repetition you need to be effective. 4)Calendars are needed and used Everybody needs and uses a calendar. They are used to check dates, organize events and record appointments. The average business person uses a calendar several times a day. 5)Calendars have gift value Calendars are appreciated and valued as a gift item, both at home and in the work place. They have a clear perceived value, because of their normal retail price. 6)Calendars build personal relationships Because calendars are needed and valued, using them as a gift promotes a favourable and lasting impression on the part of the recipient. You can enhance this personal feeling by addressing them individually to your customers, or even delivering them by hand. This is an extremely effective and inexpensive way of building quality relationships. 7)Calendars are economical and affordable The cost of supplying a customer or a prospect with a calendar is just a few dollars. The impact of giving an attractive calendar is out of all proportion to its cost, and the advertising comes almost free. Just compare the cost with the potential lifetime value of a satisfied customer. 8)Calendars are repeatable Customers look forward to receiving a new calendar from you each year. This enables you to repeat your advertising on a regular basis. How many other forms of advertising are actually welcomed into the customer's working area? If you're interested in using the Renaissance Library Calendar as part of your advertising, contact us by email at info@isim.org View cart/checkout		About The Libraries Product catalog Testimonials Product Review Price List FAQs Marketing with RL products Advertising with Calendars Customize the Calendar For Library Associations For Library Suppliers For Library Cooperatives For Library Consultants Bulk Orders Newsletter Archive Tell a Friend Press releases Site Map